FOUNDERS~
BERNICE PAN's calling is in designing for people. She has been inter-weaving her extensive career in the fashion and design industries since 1996. Her multi-disciplinary approach saw her steering creative direction and corporate re-branding as well as business expansion for renowned fashion and retail brands in New York, London and Greater China including Morgane Le Fay, Justin Oh, Daang Goodman, and AGOY.
Bernice's expertise is in design process, strategy & innovation for the fashion/textiles supply chain. She is originally trained as an architect in the University of Cambridge and Royal College of Art. She has subsequently gained her PhD in fashion system customisation and has lectured on design management & branding. Combining her vision, theory and practice, Bernice founded Seamsystemic Ltd. (trading as DePLOY) in 2005, where she responsible for creative & operations. Despite her ever-demanding schedule, Bernice dresses customers personally in the DePLOY Boutique regularly.
ELEANOR YEH has worked for top tier investment banks of Deutsche Bank, Morgan Stanley, and Societe Generale for the past decade, responsible for financial and credit analysis on European financial institutions and generates trade recommendations for institutional investors worldwide.
Prior to her role in investment banking, Eleanor worked in the Sotheby's in London. Armed with her MBA specialisation in New Ventures from Imperial College, London and vast knowledge on global markets, Eleanor co-founded Seamsystemic & DePLOY and directs business & finances for the Company.
TOSIN TRIM specialises in bespoke occasion bridal and accessories as a designer-maker and has many years of experience both in private commission and in costume design for film, TV and theatre. A qualified architect with degrees from University of Cambridge, Tosin's training ensured a rigorous approach to design development, execution and project management.
Tosin joined DePLOY in 2006 to launch the label and its first store. She has since developed DePLOY CHOREOGRAPH Bridal & Bespoke service, and launched the Hennumi occasion & bridal accessories line, a sister label of DePLOY. Together DEPLOY demi-couture and Hennumi accessories perfect your look and complete the ethos of sustainable fashion. Tosin is available for accessories consultation in the DePLOY Boutique on Mondays and Fridays.
CLAUDIA SIMMS has over 10 years experience in integrated marketing and sales at senior executive level for global and UK premium brands. As Global Brand Director and Client Service Director at top international agency Publicis, Claudia has directed numerous prestigious accounts and award-winning campaigns across the sectors of media communications, financial services, and consumer brands.
With the perfect combination of strategic thinking, action planning and creative eye, Claudia has brought her in-depth knowledge in the consumer trends and long-term interest in the fashion markets on board to the core team of DEPLOY for its expansion. ~
BERNICE PAN's calling is in designing for people. She has been inter-weaving her extensive career in the fashion and design industries since 1996. Her multi-disciplinary approach saw her steering creative direction and corporate re-branding as well as business expansion for renowned fashion and retail brands in New York, London and Greater China including Morgane Le Fay, Justin Oh, Daang Goodman, and AGOY.
Bernice's expertise is in design process, strategy & innovation for the fashion/textiles supply chain. She is originally trained as an architect in the University of Cambridge and Royal College of Art. She has subsequently gained her PhD in fashion system customisation and has lectured on design management & branding. Combining her vision, theory and practice, Bernice founded Seamsystemic Ltd. (trading as DePLOY) in 2005, where she responsible for creative & operations. Despite her ever-demanding schedule, Bernice dresses customers personally in the DePLOY Boutique regularly.
ELEANOR YEH has worked for top tier investment banks of Deutsche Bank, Morgan Stanley, and Societe Generale for the past decade, responsible for financial and credit analysis on European financial institutions and generates trade recommendations for institutional investors worldwide.
Prior to her role in investment banking, Eleanor worked in the Sotheby's in London. Armed with her MBA specialisation in New Ventures from Imperial College, London and vast knowledge on global markets, Eleanor co-founded Seamsystemic & DePLOY and directs business & finances for the Company.
TOSIN TRIM specialises in bespoke occasion bridal and accessories as a designer-maker and has many years of experience both in private commission and in costume design for film, TV and theatre. A qualified architect with degrees from University of Cambridge, Tosin's training ensured a rigorous approach to design development, execution and project management.
Tosin joined DePLOY in 2006 to launch the label and its first store. She has since developed DePLOY CHOREOGRAPH Bridal & Bespoke service, and launched the Hennumi occasion & bridal accessories line, a sister label of DePLOY. Together DEPLOY demi-couture and Hennumi accessories perfect your look and complete the ethos of sustainable fashion. Tosin is available for accessories consultation in the DePLOY Boutique on Mondays and Fridays.
CLAUDIA SIMMS has over 10 years experience in integrated marketing and sales at senior executive level for global and UK premium brands. As Global Brand Director and Client Service Director at top international agency Publicis, Claudia has directed numerous prestigious accounts and award-winning campaigns across the sectors of media communications, financial services, and consumer brands.
With the perfect combination of strategic thinking, action planning and creative eye, Claudia has brought her in-depth knowledge in the consumer trends and long-term interest in the fashion markets on board to the core team of DEPLOY for its expansion.
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